7 Reasons Why Your Small Business May Never Reach The $1M Mark

Published: 12th October 2010
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There are seven contributing factors that commonly hinder small business success. Fix them and you’ll grow your business. Don’t fix them, and you’ll be ‘not quite making it’ for longer than you want.



Here are the seven ways to blow it on your way to $1 million in revenue.



Reason 1 - You Expect It To Be Easy And Get Disappointed When It’s Not



Many business owners just aren’t willing to do the hard yards. Even when provided with a complete business template, based on a business that makes millions, with the provider willing to hold their hand all the way, very few people actually follow through.



Key to reaching the million dollar mark is to do the hard stuff yourself and let others handle the easy stuff. The hard stuff is that which you’ve never done before, the challenging stuff that takes some brain-power, some hours, and some outside-the-square thinking.



Gravitate towards the hard stuff and do what it takes to get what you want. Most people won’t. They’ll hope it gets easier, complain when it doesn’t, and eventually quit. That’s no way to make a million dollars.



Reason 2 - You’re Looking For A ‘Sure Thing’ Instead Of Being The ‘Sure Thing’



Many small business owners just don’t get what it takes to build a successful business. Those who want it all mapped out for them, explained in minute detail, with no margin for error or change, will struggle getting to that first million.



Systems are great tools. But millions come when you back yourself, not when you are constantly searching for a system that will handle everything for you. If you back yourself and put in the hard work, it counts a hundred times more than the "sure thing" system you’re trying to find.



If you’re waiting for the system you acquired to start making things happen in your business, you’ll be waiting a while. Systems don’t make things happen, people make things happen.



Reason 3 - You Haven’t Implemented Direct Response ‘Relationship Based’ Marketing



When you implement a direct response relationship based marketing strategy into your business, you will never have to go looking for a client again.



Direct response marketing draws targeted prospects to your business who are likely to respond to what you are offering them. Once you get great at it, you may find yourself with more leads than you know what to do with!



While ever you are chasing leads, you will struggle to make serious money. The hours you spend hustling cannot be replicated. But you can replicate direct response marketing and have leads flowing in from various sources, all keen to learn more about the solution you have for their problems.



Reason 4 - You’re Not Building Systems Within Your Business



Doing everything for the first time involves figuring out what to do and ascertaining the best way to do things. There’s much trial and error. And you often keep track of what works in your head rather than noting things down. The problem is that eventually an assistant will be handling these tasks for you, and they’ll need a system to follow.



Then your assistant will leave, and if up-to-date systems aren’t in place, it will be on you to figure everything out again or remember enough to teach your next assistant.



Systems enable you to efficiently delegate and outsource, freeing you up to concentrate on growing your business. Getting to a million dollars can happen much faster when you have systems in place.



Reason 5 - You’re Not Educating Yourself And Modeling Excellence



Many people go into business with a good idea thinking they’ll figure the rest out as they go. The reality is that succeeding in business requires getting educated on how to succeed.



Spending money on business education is investing in the success of your business. Greater success comes when you know how to run a business well.



If you invest in business education - marketing education in particular - you can expect a tenfold return on your investment. The more educated you get, the better your decisions, and the better your business will be.



Reinventing the wheel is unnecessary when you can draw on the expertise of others who came before you. Why create a new system, burn time trying to figure something out, or spend hours brainstorming with people who don’t have a clue, when you can simply model the excellence of those who have been there, done that – successfully.



Study the experts in your field who have already faced what you are experiencing or heading for, and do what they did until you know better and can achieve better results.



Reason 6 - You’re Not Staying True To Your Core Business



Too many business owners get distracted by the next exciting idea they come up with instead of sticking to their core business. To achieve maximum success, you shouldn’t launch anything else until your core business is turning over $1M and is systemized to roll on without you.



Even if things seem to be getting harder and you’re not sure how to increase your revenue, don’t alter your focus. Developing new products is rarely the solution.



If the niche you’re in is a dud, cut your losses and move on. Otherwise, don't switch your focus while there is still room to increase the profitability of your core business.



Reason 7 - You’re Lacking The Vision To Carry You Forward



Some of the challenges you face in business can seem impossible to push through. Sometimes you will feel defeated by the problems that inevitably come with running your own business. The key is to ensure that the vision you have for your business is so big that it can carry you through the tough times.



It’s not enough for your dream to be to ‘get through’ or to ‘break-even’. It’s got to be a grand dream of what is possible. It’s got to excite you enough to pull you through the days when it all seems like it’s too hard.



That’s business strategies covered, now how about some tools to increase your business success? Discover a wide range of small business tools you can use to get more customers, boost your profits and grow your business faster at http://takealeaf.com

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